2024 was a landmark year for Empire Travel Group, one of our cornerstone brands in luxury transport. As part of the Empiro Group portfolio, Empire Travel continues to embody the premium service and operational precision we value across all our businesses.

Here’s a closer look at how the year unfolded.

Expanding the Fleet Across Australia
We broadened our footprint across every Australian capital city — with luxury sedans, SUVs, vans, and minivans now available in each market. From executive airport transfers to private events, our fleet flexibility has been key to meeting demand.

Formal Car Hire Success
With a sharp rise in school formal bookings, Empire Travel introduced a tailored Formal Package, offering flexible pickup/drop-off options and custom vehicle requests. It quickly became a favourite among students and parents alike.

Flat-Rate Airport Transfers Continue to Win
Business travellers now rely on Empire for its consistent, flat-rate pricing — with tailored offers available to frequent flyers. It’s one of the many ways we’re combining value with premium service.

What’s Next?
In 2025, Empire Travel Group will focus on enhanced digital booking experiences, expanding regional partnerships, and elevating our chauffeur training standards even further.

Empire’s continued growth is a reflection of the standards we hold across the Empiro Group — and a sign of what’s possible when operational excellence meets strategic support.